FIFA World Cup 2026
COHESIVE INTEGRATED MARKETING CAMPAIGN - Performance Task
#WEAREMIAMI
I was tasked by the FIFA World Cup 2026 Miami-based design team to create a event campaign for a hypothetical soccer match to promote the upcoming tournament, in lieu of an open Branding Specialist position. This case study features a selection of original graphic assets, copywriting, digital assets, and physical product mockups from my full pitch, which was to be ideated, created, and presented in less than 96 hours.
Key brand messaging included the two taglines that are echoed throughout the design collateral: “UNITED AS 1” and “WE ARE MIAMI”.
The Task:
“FWC26 is hosting an invite in Miami with local players and influencers for a friendly, competitive match. The goal is to promote community engagement, wellness and increase awareness for the upcoming World Cup in 2026.”
Deliverables for this performance task included:
Organic Social Media posts in various sizes, with a CTA encouraging attendance, along with event details and engaging visuals that capture the essence of the game.
Paid Social Media posts in various sizes, promoting event with an RSVP call-to-action.
Web Banner Ads in various sizes that will be used on the event's webpage and external sites, showcasing the event details, and brand messaging.
Merchandise including a Throwback Jersey and T-shirt that incorporates the event’s branding, and a Match Ball for the event.
Event Signage Banners for the event’s entrance and main areas
Press Release announcing the game and completing the distribution pipeline to media outlets, with original written copy.
Motion Graphic for social media to hype up the event, featuring key messaging and brand details, utilizing the Match Ball design.
FULL PRESS RELEASE TRANSCRIPT (ORIGINAL WRITTEN COPY):
FOR IMMEDIATE RELEASE
FIFA World Cup 2026 Pits Football Influencers vs Local Talent in a Promotional Friendly Match at Hard Rock Stadium on 26 July 2025, “ UNITED AS 1”.
[Miami, Florida – 26 July 2025] – The FIFA organization, in lieu of one of the most anticipated sporting events of all time, WC2026, is laying the trackwork for the global hype train, in one of the hottest new football markets in the Western Hemisphere. The latest home of Lionel Messi, sunny Miami FL, is playing host among 15 other cities to welcome international fans to celebrate the 2nd World Cup put on in the United States of America next summer. To build the local market’s growing hunger for on-pitch action through social media and grassroots attendance, FIFA will be producing the highly anticipated “UNITED AS 1 - Influencer vs. Local Player Friendly”, to get Miami’s currently-unknown ballers into the limelight.
By parlaying the brand networks of various Instagram Iniestas, TikTok tekkers, and Snapchat corner snipers with the best regional talent from the Miami metro area, FIFA aims to deliver to attending fans a combined sense of Florida pride, and digital awe of their mutual following of the Beautiful Game’s most viral content creators. The Friendly match is set to take place at Miami’s Hard Rock Stadium Name on 26 July 2025, and tickets are available now on FIFA’s Miami website, or by directly visiting the following URL in your browser:
https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026/usa/miami
"We are thrilled to bring a new tradition to Miami this year, especially with the city experiencing a major upswing in popularity for the Football world. With a fantastic lineup of social media stars and talented players from unconventional backgrounds and club affiliations, the “UNITED AS 1” game promises to be an unforgettable experience for Miami fans and football followers around the globe, looking for an appetizer before the WC26 comes to town in full swing in less than 500 days," said Noah Fye, the Brand Design Specialist of FIFA, who is spearheading the event’s promotion.
"I can't wait to compete in the WC26 “UNITED AS 1” game and showcase my skills," said Andrew Vasile, a Center Midfielder for Inter Miami CF II. "It's an honor to be part of such a high-vis competition to promote my favorite tournament, meet and collaborate with my favorite influencers, and play the game that I love with some of my club teammates and also my friends fromSunday league. I think this game will truly welcome the international football community to the greatest stage, and put the USA, Canada and Mexico on the map for fans which is long overdue.
Ticket Information: Tickets for the “UNITED AS 1 - Influencer vs. Local Player Friendly” are available now. Prices range from $23 USD - $109 USD, with additional options for VIP tickets, family passes, and more. For more information and to purchase tickets, visit fifa.com
Sponsorship Opportunities: FIFA and WC26 is proud to partner with Adidas, Coca-Cola,AB InBev, McDonald’s, Mengniu, and Unilever, among others, to bring this incredible event to fans. Additional interested sponsors or partners can contact Partnerships & Operations Manager Paola Michelle, paola.michelle@fwc2026.org, for more details.
Media Contact: For any media inquiries for FIFA’s Media Department, please go to the FIFA Media Hub preferably. If you still need to get in touch, please send us an email to: media@fifa.org. For press inquiries, please contact Head of Media Relations Lenny Santiago, lenny.santiago@fwc2026.org, for more details.
About FIFA: The 2026 FIFA World Cup, marketed as FIFA World Cup 26, will be the 23rd FIFA World Cup, the quadrennial international men's soccer championship contested by the national teams of the member associations of FIFA. The tournament will take place from June 11 to July 19, 2026. It will be jointly hosted by 16 cities in three North American countries; the majority of matches will take place in the United States, while Canada and Mexico will host selected matches. The tournament will be the first hosted by three nations and the first North American World Cup since 1994.