Lucida - THE Typeface Field Guide

In a Typography course, I researched and exemplified a typeface and organized it into a coffee-table book. I chose the Lucida typeface, which consisted of a wide array of versatile fonts including serifs, sans-serifs, blackletter, monospaced, and script.

I created the assets, graphics, and images in Photoshop and Illustrator, and laid out the book in InDesign.

To further this project, I needed to create real life applications of the book, such as store book displays, digital readers, and other promotional materials to “sell” it..