A event-wide printed material and merchandise collection, created for the upcoming 2024 Olympiad in Concord, New Hampshire.

To guide the featured collateral, the package includes an implied gradient logomark set that represents a cross between the autumn leaves that drives tourism in New England and the iconic dome of the NH Capitol State House.

Included in the physical printed assets for the Olympiad is an event ticket template featuring the newly IOC-approved “Sixes Lacrosse” sport, a limited-edition souvenir postcard for all your friends at home who are watching jealously on TV, and a collectible display poster commemorating the Games and the historical impact it has on the entire world.

Finally, to preview the full line of merchandise, I’ve designed a sturdy winter puffer jacket to keep warm in New Hampshire’s White Mountains for all the chilly skiing and snowboard events.

Welcome to Concord, let the Games begin!